Free PDF AD-INFINITUM Legal Checklists for the Advertising Industry
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Free PDF AD-INFINITUM Legal Checklists for the Advertising Industry, this is a great books that I think.
In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaignAd-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs. Even better, armed with summary checklists found within each chapter, you can quickly and effectively identify the key issues that must be addressed for a successful campaign.Topics covered in the book include legal review of advertising claims for FTC/FDA compliance, agency service agreements, celebrity talent agreements, digital/social/mobile issues, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, among many others. Whether youre a copywriter working on a compelling marketing campaign or an executive negotiating an agency agreement, this advertising law handbook is a valuable resource to have on hand before you walk into a meeting or make that call! YouTube embed options can make your videos look less YouTube-y Oct 10 2012 YouTube embed options can make your videos look less YouTube-y RV Travel Newsletter Issue 780 RV Travel Learn about RV camping RV travel RV news and much more This newsletter now in its 16th year of continuous publication is funded primarily through advertising and
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